The brief was to create an identity to represent make-up artist Nora Stone, a well renowned artist in New York City. The logo itself represents her creativity but also the professionalism she strives for.
I took a detailed look into the combination of two letters to create one identity with a custom script font to create a dynamic shape. I payed particular attention to the colour palette and how the use of black and white adds to the feel of professionalism with a hint of colour throughout the branding which add a personal touch.
Since 2006, Tonic Group has worked directly with Cotton Incorporated’s Trend Analysis Division to design their seasonal Trend Forecast. The website displays the company's seasonal colours and fashion trends where fashion professionals can reference color palettes, fabrics, and fabric prints.
I collaborated closely with Tonic Group to produce graphics and original images for Cotton's seasonal Trend Forecast website, the Fall/Winter 2015/2016 collection. Each graphic image was produced to portray the theme and essence of the seasonal trend.
Smithfield Foods is one of the largest pork producers and processors in the United States of America. Tonic has worked closely with Smithfield in developing their annual reports, websites and promotional material. The Brief for this project was to translate a content heavy website to mobile display.
I collaborated closely with Tonic to deliver a website for mobile display that was more accessible to investors and partners. I broke the architecture of the website down to it's most relevant and designed a easily navigable mobile interface.
Since 2009 Tonic Group has been working with Mandelin, a producer of California almonds and almond pastes. The brief was to revamp the company's website but keeping within Madelin's branding guidelines. The site features recipes, cooking demonstrations, and a shop where almond products can be purchased.
I collaborated closely with Tonic Group to redesign this website while maintaining Mandelin's look and feel. The architecture of the website was broken down resulting in a user friendly, easy navigable, interactive website. This new website will launch later this year.
My design portfolio 2013. A brief introduction on who I am. Overview on what I do. Showcase of my latest work - personal, client and also college based projects.
This self-promotional pack was designed to send to design companies in the hope of employment. The brief was to promote myself as a graphic designer and exhibit my work and skills, while capturing the attention of possible future employers.
The promotional pack consisted of a mail-out, resumé, CD and a business card which was all held together in its own press pack. The CD attached contained a PDF portfolio. The press pack held the contents in place with the use of dicuts and also the use of a peculiar fold. The pack was sent in a personalised envelope to intrigue designers to look inside. The promotional pack was designed with the target audience kept in mind. The target audience were design companies in New York, USA, so a different tone was used within. My main aim was to create something unique, connect with the viewer and also to create an impression.
The brief was to create promotional material for the Limerick School of Art & Design Fashion Department. The project consisted of a sponsor pack, both in digital and printed format, posters, a pull-up banner and also a vinyl for the LSAD annual fashion show.
The sponsor pack was focused to entice possible sponsors to participate in sponsoring the LSAD annual fashion show. The sponsor pack format is an accordion fold brochure which featured work from students, graduates and award winners. It also contained important information such as work placement companies and recent awards won by students. A digital version was also produced in a simple PDF format that could be emailed to perspective sponsors. Other promotional material such as the posters and a pull-up banner, were designed to promote the new Fashion Knitwear & Knitted Textiles course at LSAD.
The brief was to create an identity to represent myself as a designer and also to create a stationary suite with the use of the logo created. I took a detailed look into the combination of two letters to create one identity with the use of angles, lines and also slicing a letter to create a dynamic shape.
I payed particular attention to the colour palette and how the use of black and white make the identity professional. The concept of having my identity stamped onto a business card or letterhead as if I am making my mark really appealed to me so I took my identity in that direction. I took the elements and colour tone used within the logo to set the tone across a variety of applications, both print and digital. The minimalistic use of colour makes the stationary suite visually striking and stands out immediately. The colour and style ties this identity together through a variety of applications.
With the theme of engage as a starting point I decided to look at how technology has reformed the way we communicate and interact. My main focus was the dying art of conversation which is occurring in contemporary society due to the new digital age. This piece explores the negatives of virtual communication and the effects it has on the younger generation. It entices and encourages the art of conversation and traditional forms of interpersonal communication.
This project was highly commended in its category at the 2012 IDI (Institute of Designers in Ireland) Graduate Awards.
The brief was to create promotional campaign material for the Limerick School of Art & Design year one programme. The campaign was launched in October 2012. The first year brochure was aimed at potential applicants, teachers, or mature students that were interested in the college.
The material consisted of a brochure and starter pack, business cards, pens posters and t-shirts. It also featured pages on Facebook and Twitter in which the college and the art and design studios themselves in Limerick got involved. The campaign proved to be a big success as a large number of students from all around Ireland visited the college on the open days and showed a great interest in the campaign. The campaign was also brought to the Limerick School of Art & Design, Clonmel. The LSAD Clonmel promotional campaign focused on promoting two new courses: Digital Animation Production and Creative Multimedia. The LSAD Clonmel promotional campaign consisted of a brochure, pull-ups and a billboard which was located on the main road just outside of the Clonmel campus.
A specimen sheet created for the Rockwell typeface. The specimen sheet folds into an A4 mailer held together by the use of a die cut in the corner of a fold which is slotted and held in place. One side shows the various weights and sizes of the typeface and the other displays an expressive Rockwell poster.
This piece was created to highlight the seven rules of typography that form the basis of good typographic knowledge. It was created as a simple and easy to follow guide to advise students who are beginning to study typography. The layout of information within the guide allows the students to understand the do’s and dont’s of typography by following the clear examples outlined in the pocket size handbook.
College based photography project aimed to present a worker and their practice. I chose to focus this project on fashion designer Carmel Neville. The book consists of photographs of her studio, her pieces and her work tactics. It also consists of quotes from the designer throughout the book.
The book was aimed as a promotional piece for Mrs Neville in order to promote herself as a designer. As a continuation of the worker project an A2 poster was created using an photograph taken from the project. The image was accompanied by text to promote the exhibition of the worker project.