In collaboration with Beyond, a digital agency based within the UK and US, the NSPCC engaged Beyond on the Little Stars campaign to design and develop an online fundraising platform for users.
The NSPCC had defined the Little Stars brand, but Beyond were tasked with designing an online virtual fundraising experience where users could choose their star on Oxford Street, dedicate it to someone special and making a donation in the process.
The focus was to create a magical experience that would entice users to interact and donate. The idea is brought to life in a single page application featuring a series of scrollable transitions. Users can navigate through London’s iconic Oxford Street, select a star and dedicate it to someone. A horizontal parallax scroll was introduced to bring depth and motion to the landscape created, engaging the user to interact with the handmade visual elements. Animations were added in correlation with the interactions.
As the creative and UX lead on this project, I worked as part of a dedicated team of designers and developers to bring this intricate vision come to life. We collaborated closely to ensure the successful functionality of the experience across a range of devices while maintaining the interactivity of the site.
Branding concept for Guava Wood Farms Hawaii, a small, family owned business located in the state of Hawaii. The original online supplier of Guava, Kiawe, and Lychee BBQ wood chunks since 1995.
Bonito London is a newly established producer of baby garments located in the heart of London city. The company offers unique and luxurious hand knitted baby clothing. All Bonito clothing are handmade with each piece taking up to 10 - 15 hours.
Concept design for Bonito branding and website. For the brands identity, I took a detailed look into the combination of shapes and give emphasis to the icon which represented a piece of wool being woven. I payed particular attention to the colour palette and how the use of black and white adds to the feel of professionalism with a hint of colour throughout the branding which add a personal touch.
A poster design for Beyond, a digital agency based in London, New York, San Francisco and Mountain View. As part of a cultural event held within the office this poster was designed to publicise the event internally.
The brief was to create an identity for make-up artist Nora Stone, a well renowned artist in New York City. The logo itself represents her creativity but also the professionalism she strives for. I took a detailed look into the combination of two letters to create one identity with a custom script font to create a dynamic shape. I payed particular attention to the colour palette and how the use of black and white adds to the feel of professionalism with a hint of colour throughout the branding which add a personal touch.
Story Worldwide is a unique partnership of agency and consultancy people, created to help businesses grow faster. Story Worldwide approached Beyond, a digital agency based in London to redesign their existing website. The brief was to communicate who the agency were and to allow them to tell their own unique story in order to demonstrate the success of their existing brands. This website was then lunched earlier this year.
Since 2006, Tonic Group has collaborated with Cotton Incorporated’s Trend Analysis Division to design their seasonal Trend Forecast. I worked closely with Tonic Group to produce graphics and original images for Cotton's seasonal Trend Forecast website, the Fall/Winter 2015/2016 collection. Each graphic image was produced to portray the theme and essence of the seasonal trend.
Smithfield Foods is one of the largest pork producers and processors in the United States. Tonic Group works closely with Smithfield in developing their annual reports, websites and promotional material. The brief for this project was to translate a content heavy website and adapt it for mobile display. I collaborated closely with Tonic to deliver a responsive website that was more accessible to investors and partners by breaking down the complex architecture of the website to it's most relevant form and designed a easily navigable mobile interface.
This printed piece displays my graduate design work. The portfolio gives an insight to who I am and my abilities as a designer. It Showcases my latest work - personal, client and also college based projects. This piece was hand made using an ink jet printer and a Japanese bind.
This self-promotional pack was designed to send to design companies in the hope of employment. The brief was to promote myself as a graphic designer and exhibit my work and skills, while capturing the attention of possible future employers. This piece was published in a book called My Graphic DNA: Portfolio Design & Self Promotion in 2015. This is now available to purchase on Amazon.
The brief was to create promotional material for the Limerick School of Art & Design Fashion Department. The project consisted of a sponsor pack, both in digital and printed format, posters, a pull-up banner and also a vinyl for the LSAD annual fashion show. The sponsor pack was focused to entice possible sponsors to participate in sponsoring the LSAD annual fashion show. A digital version was also produced in a simple PDF format that could be emailed to perspective sponsors.
The brief was to create an identity to represent myself as a designer. I took a detailed look into the combination of two letters to create one identity with the use of angles, lines and also slicing a letter to create a dynamic shape. I payed particular attention to the colour palette and how the use of black and white make the identity professional. The concept of having my identity stamped onto a business card or letterhead as if I am making my mark really appealed to me so I took my identity in that direction. I took the elements and colour tone used within the logo to set the tone across a variety of applications, both print and digital.
With the theme of engage as a starting point I decided to look at how technology has reformed the way we communicate and interact. My main focus was the dying art of conversation which is occurring in contemporary society due to the new digital age. This piece explores the negatives of virtual communication and the effects it has on the younger generation. It entices and encourages the art of conversation and traditional forms of interpersonal communication. This project was highly commended in its category at the 2012 IDI (Institute of Designers in Ireland) Graduate Awards.
The brief was to create promotional campaign material for the Limerick School of Art & Design year one programme. The campaign was launched in October 2012. The first year brochure was aimed at potential applicants, teachers, or mature students that were interested in the college. The material consisted of a brochure and starter pack, business cards, pens posters and t-shirts. The campaign proved to be a big success as a large number of students from all around Ireland visited the college on the open days and showed a great interest in the campaign. The campaign was also brought to the Clonmel School of Art & Design.
A specimen sheet created for the Rockwell typeface. The specimen sheet folds into an A4 mailer held together by the use of a die cut in the corner of a fold which is slotted and held in place. One side shows the various weights and sizes of the typeface and the other displays an expressive Rockwell poster.